Dr Sayed Elhoushy

Profile

Roles:

• Programme Director for MSc International Marketing and Business Strategies
• Lecturer in Marketing
• Member of the Department of Marketing
  
  

Biography:

Dr. Sayed Elhoushy (PhD, BSc, MSc, MRes, FHEA) is a Senior Lecturer (Associate Professor) in Marketing at Queen Mary University of London’s School of Business and Management. He holds a PhD in Management-Business Economics from Ca' Foscari University of Venice, along with an MSc in Hospitality Management, and an MRes in Management.

Before joining Queen Mary, Sayed held teaching and visiting positions at several institutions, including SHTM, University of Surrey; Alexandria University; and FEP, University of Porto. He has industry experience in sales and marketing within the service sector and has provided consultancy for both businesses and NGOs.

His research focuses on the intersection of sustainability, marketing, and technology, exploring how technology adoption influences sustainable consumer behaviors and customer journeys. He investigates ways to motivate, facilitate, and maintain sustainable consumer practices related to second-hand marketplaces and food waste.

Sayed’s publications appear in international, peer reviewed journals, including the International Journal of Consumer Studies, Journal of Consumer Behaviour, International Journal of Hospitality Management and Journal of Sustainable Tourism, among others. He collaborates with scholars from Purdue University, University of Surrey, Ca' Foscari University of Venice, and German University of Technology.

Teaching

Undergraduate:

• BUS226 Strategic Marketing

Postgraduate:

• BUSM214 Sustainability Marketing, Ethics, and CSR
• BUSM248 Marketing Consultancy Dissertation

 

With a decade of academic and industry experience across four countries, Sayed has taught courses and provided training in Strategic Marketing, Sustainability Marketing, Hospitality & Tourism, and Marketing Management to cohorts of 20 to 300 students. His teaching philosophy is research-based, participant-centered, and guided by the UN Principles for Responsible Management Education (PRME).

Sayed is a Fellow of the Higher Education Academy.

Book Office Hours appointment here.

Research

Research Interests:

• Sustainability Marketing
• Sustainable Consumer Behaviour
• Food Waste
• Technology Adoption and Customer Experience.

Sayed’s research work contributes towards the following UN Sustainable Development Goals:

• SDG 12: Responsible Consumption and Production

Centre and Group Membership

• Member of the Marketing Interactions & Digital Societies (MINDS) Research Group

Publications

Journal papers

• Ribeiro, M. A., Seyfi, S., Elhoushy, S., Woosnam, K. M., & Patwardhan, V. (2024). Determinants of generation Z pro-environmental travel behaviour: The moderating role of green consumption values. Journal of Sustainable Tourism, 1-21. https://doi.org/10.1080/09669582.2023.2230389  
• Elhoushy, S., El-Said, O. A., Smith, M., & Dar, H. M. (2023). Gender equality: caught between policy reforms and manager beliefs. Journal of Sustainable Tourism, 1-24. https://doi.org/10.1080/09669582.2023.2218067
• Elhoushy, S., & Ribeiro, M. A. (2023). Socially responsible consumers and stockpiling during crises: the intersection of personal norms and fear. Social Responsibility Journal, (ahead-of-print). https://doi.org/10.1108/SRJ-01-2023-0011 
• Elhoushy, S., & Jang, S. S. (2023). How to Maintain Sustainable Consumer Behaviors: A Systematic Review and Future Research Agenda. International Journal of Consumer Studies, n/a(n/a). https://doi.org/https://doi.org/10.1111/ijcs.12905 (open access).
• El-Said, O., Elhoushy, S., & Al Bulushi, S. (2022). How do online review valence and ratings interact with consumer-generated visuals? The Service Industries Journal, 1-30. https://doi.org/10.1080/02642069.2022.2142214 
• Elhoushy, S. (2022). To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction? Journal of Consumer Behaviour, 21(4), 713-727. https://doi.org/https://doi.org/10.1002/cb.2026
• Elhoushy, S. (forthcoming 2022), 'outsourcing' in D. Buhalis (ed.), Encyclopedia of Tourism Management and Marketing, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing.
• Elhoushy, S., & Jang, S. (2021). Religiosity and food waste reduction intentions: A conceptual model. International Journal of Consumer Studies, 45(2). doi:https://doi.org/10.1111/ijcs.12624
• Elhoushy, S., & Lanzini, P. (2021). Factors Affecting Sustainable Consumer Behavior in the MENA Region: A Systematic Review. Journal of International Consumer Marketing, 33:3, 256-279.doi:https://doi.org/10.1080/08961530.2020.1781735
• Elhoushy, S. (2020). Consumers’ sustainable food choices: Antecedents and motivational imbalance. International Journal of Hospitality Management, 89, 102554. doi:https://doi.org/10.1016/j.ijhm.2020.102554
• Elhoushy, S., Elbayoumi Salem, I., & Agag, G. (2020). The impact of perceived benefits and risks on current and desired levels of outsourcing: Hotel managers’ perspective. International Journal of Hospitality Management, 91, 102419. doi:https://doi.org/10.1016/j.ijhm.2019.102419
• Elhoushy, S., & El-Said, O. A. (2020). Hotel managers' intentions towards female hiring: An application to the theory of planned behaviour. Tourism Management Perspectives, 36, 100741. doi:https://doi.org/10.1016/j.tmp.2020.100741

Conference proceedings

• Elhoushy, S. (2024). The efficacy of social practice in shaping sustainable post-consumption journey: Abstract. The 25th Academy of Marketing Science® World Marketing Congress, June 25-29, 2024, Heritage Awali Resort, Bel Ombre, Mauritius.
• Elhoushy, S., Jang, S., "Reframing Sustainable Consumer Behaviours Through the Lens of Behavioural Relevance: An Abstract." Accepted for the 24th Academy of Marketing Science World Marketing Congress at the University of Kent, July 11–14, 2023.
• Elhoushy, S., & Jang, S. S. (2019). Factors Affecting Consumers Sustainable Behaviour Formation: A Multi-Stage Model. Paper presented at the 25^th Asia Pacific Tourism Association Annual Conference, Da Nang City, Vietnam: http://hdl.handle.net/10278/3719912
• El-Houshy, S. (2014). Hospitality Students' Perceptions Towards Working in Hotels: A Case Study of the Faculty of Tourism and Hotels in Alexandria University. Paper presented at the 6^th international scientific conference Tourism in a changing world: Opportunities & challenges, Alexandria, Egypt.

Reports

• Elhoushy, S. (March 2024). Food Waste and Composting: Practices, Meanings, and Competencies. Food Waste Pilot Project (10239808). Queen Mary University of London

Supervision

Areas of supervision expertise:

• Sustainability Marketing (e.g., marketing of sustainable services and products, promoting sustainable lifestyles/consumer journeys, and commercial marketing and (un)sustainability).
• Consumer Behaviour (e.g., second-hand, and refurbished goods, waste behaviours, technology adoption, AI applications and customer experience).

 

Current students:

• Md. Al Amain, ‘AI Applications in Marketing, and Sustainable Consumption’
• Ali Al-Namaa, ‘Tourism Policy Perspectives: A Synthesis of the Sustainable Consumer Journey’

Inquiries and PhD applications from top students are welcome: s.elhoushy@qmul.ac.uk 

Public Engagement

Sayed actively engages in the research community as a member of the Academy of Marketing Science and the Responsible Research in Business and Management network. He reviews for esteemed journals like Journal of Business Research, Psychology & Marketing, Journal of Consumer Behaviour, International Journal of Consumer Studies, and Appetite. Sayed also reviews for grant funding agencies such as the Swiss National Science Foundation (SNSF) and the LISS DTP.

Sayed presented his research findings at international conferences like the Academy of Marketing Science World Marketing Congress (AMSWMC) and has been invited to deliver seminars (e.g., at the University of Surrey) where he presented his work on sustainable consumer behaviours. 

Sayed also led a "Food Waste" project in collaboration with the East London Garden Society and Clarion Housing Association in Tower Hamlets. His public engagement activities reflect his commitment to advancing knowledge, fostering collaboration, and making a positive impact on academia and the community.

Sayed has contributed as an external expert to the EU Project: Cities2030 - Co-creating Resilient and Sustainable Food Systems towards Sustainability. Sayed’s role included providing analytical and research support by leading an international, large-scale survey focusing on the role of European citizens in the development of sustainable food systems.