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School of Business and Management

Dr Nastaran Hajiheydari

Nastaran

Senior Lecturer (Associate Professor) in Digital Marketing & Analytics; Head of Department Marketing

Email: n.hajiheydari@qmul.ac.uk

Profile

Roles: 

Biography:

Dr Nastaran Hajiheydari is a Senior Lecturer (Associate Professor) specializing in Digital Marketing & Analytics and Head of the Department of Marketing at the School of Business and Management, Queen Mary University of London. With a career spanning over a decade, she brings a wealth of academic and industry experience to her role. Beginning her academic journey in 2010, Nastaran has held positions Tenured Associate Professor at the University of Tehran and Assistant Professor at the University of Sheffield before joining QMUL. Prior to transitioning to academia, she spent seven years immersed in IT Business Analysis and Digital Transformation, gaining valuable insights into industry practices and challenges.

Nastaran is passionate about bridging the gap between academia and industry. She has shared her expertise through IT management consulting services and workshops tailored to diverse sectors, including Courier Services, Securities and Exchange, Telecommunication, Car Manufacturing, and Financial Service Providers. In addition to her academic and consulting roles, she has contributed to the venture capital landscape, serving on committees to assess ICT fundraising proposals. Nastaran has also supervised numerous IT projects, focusing on areas such as Enterprise Resource Planning, Business Analytics, and Digital Transformation. She continues to drive innovation and knowledge exchange in the field of digital marketing and analytics, inspiring students and professionals alike.

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