Dr Darryn MitussisDeputy Director of Education (Assessment and Feedback); Senior Lecturer in Marketing; Programme Director for BSc Marketing and ManagementEmail: d.mitussis@qmul.ac.uk Telephone: +44 (0)20 7882 6545Room Number: Room 4.34, Francis Bancroft Building, Mile End CampusOffice Hours: Thursday 3.00pm - 5.00pmProfileTeachingScholarly ContributionsProfileRoles: Programme Director for BSc Marketing and Management Member of the Department of Marketing TeachingUndergraduate: BUS011: Marketing BUS136: Marketing Principles Darryn's interests include: The role of institutions in shaping consumption and the role of the marketer The way that institutions that shape consumption influence the nature of capitalisms more generally The nature of entrepreneurship as social practice and the way that different informal institutional arrangements constrain international entrepreneurship The efficacy of teaching methods and technologies. ResearchScholarly ContributionsPedagogic Publications: Peer reviewed journal articles Mitussis, Darryn (2010) “SME Innovation in Zhejiang, China: Potential Constraints to Development of Widespread Innovation,” Journal of Knowledge-based Innovation in China, 2(1), 89-105 Chatzidakis, Andreas & Darryn Mitussis (2007) “Computer Ethics and Consumer Ethics: The Impact of The Internet on Consumer’ Ethical Decision-Making Process”, Journal of Consumer Behaviour, 6(5), 305-320 Moufahim, Mona, Michael Humphreys, Darryn Mitussis & James Fitchett (2007) “Interpreting Discourse: A Critical Discourse Analysis of the Marketing of an Extreme Right Party,” Journal of Marketing Management, 23:5/6, 537-558 Mitussis, Darryn, Lisa O’Malley and Maurice Patterson (2006) “Mapping the Reengagement of CRM with Relationship Marketing,” European Journal of Marketing, 40(5/6), 572-589 Chatzidakis, Andreas, Sally Hibbert, Darryn Mitussis and Andrew Smith (2004) “Virtue in Consumption?” Journal of Marketing Management, 20(5/6), pp527-544 O’Malley, Lisa and Darryn Mitussis (2002) “Relationships and Technology: Strategic Implications,” Journal of Strategic Marketing, 10(3), pp225-238 Mitussis, Darryn and Richard Elliott (1998) “Representations, Text and Practice: A Dynamic Model of the Consumer,” Advances in Consumer Research, XXVI, pp312-319 Book chapters Moufahim, Mona, Michael Humphreys, Darryn Mitussis and James Fitchett (2011) “Interpreting Discourse: A Critical Discourse Analysis of the Marketing of an Extreme Right Party,” in Paul Baines (ed.), Political Marketing, Sage Publications Ltd: pp537-557. Moufahim, Mona, Michael Humphreys and Darryn Mitussis (2009) “Marketing the Unmarketable: The Vlaams Belang, a “Party Unlike Any Other”,” in Graeme Currie, Jackie Ford, Nancy Harding and Mark Learmonth (eds.), Making Public Services Management Critical, Routledge: Abingdon, UK