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Digital Education Studio

Taking an inclusive approach to learner engagement analytics

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QMUL has recently implemented a new Student Learning Engagement policy that outlines how we should use learner engagement analytics to improve our students’ experiences and educational outcomes. But what are learner engagement analytics, and how can we use them inclusively to support all of our students’ learning?

Learner engagement analytics

The Society for Learning Analytics Research (SoLAR) defines learning analytics as “the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs.” This data might include QMPlus data, such as log-ins, activity completions, quiz scores and assessment submissions; attendance and QReview data; and academic performance data, such as grades and progression. It can also include student feedback and students’ demographic and background information.

As you can see, the data are abundant but it’s vital that we don’t lose sight of what this is really about: our students and their learning. The new policy places students firmly at the heart of our work with learner engagement analytics, advocating a supportive and constructive approach, rather than a punitive one. It lays out six principles, developed in consultation with staff and students, to guide our use of learner engagement analytics (LEA):

  • We will use LEA to help all learners reach their full academic potential.
  • We will be transparent about data collection, sharing, consent and responsibilities including to learners
  • We will abide by ethical principles and align with our university strategy, policies and values.
  • LEA will be supported by focused staff and learner development activities.
  • LEA will not be used to inform significant action at an individual level without human intervention.
  • We will actively work to recognise and address any potential negative impacts of LEA.

How we can take an inclusive approach to learning analytics

Learner engagement analytics can help us identify students who might be at risk and intervene early to provide support. They can also help us identify where we might need to adjust or improve our teaching approaches and learning materials. However, we need to think carefully about what the analytics data is actually telling us, question the assumptions we might make based on the data, and consider who might be disadvantaged or overlooked  in the data.

Let’s look at the following example, of a hypothetical student called Amir:

Amir is studying for his MA in Medical Education online. He’s also an F2 in a busy hospital in the north of England, and he is married with a toddler. He chose QMUL’s MA because there is no requirement to attend live sessions – work and family commitments mean that he can’t guarantee he’d be able to attend regularly. However, Amir is very committed to his studies, setting aside time each week to work through the online learning materials and work on the assessments. He finds the materials really interesting, following links to the suggested readings and often doing further reading and research on topics of particular interest. He finds that it is easier to handwrite his reflections than to type them, as it makes it easier for him to think, and he has an app that he uses to convert these handwritten notes to typed notes if needed. Because of this, Amir rarely posts in discussion forums after the first week or so. He reads his peers’ posts though, and finds that he often refers to them in his own reflections. Amir was at Med School with one of the other students, so they often chat about what they’re learning in their regular WhatsApp chats or via email. In fact, when encouraged to share a draft lesson plan for peer feedback, Amir sends his draft to his friend via email, and she does the same.

The programme administrator conducts fortnightly reviews of engagement analytics in this module, using QMPlus log-ins, forum posting, webinar attendance and engagement with any assessment activities (including formative activities) to determine whether any students are at risk of not progressing. In her week 4 check, she sees that Amir has logged into QMPlus four times across the fortnight but hasn’t posted in any forums or attended the optional webinars. He also hasn’t shared a draft in the (optional) peer feedback activity. She decides to email him about his engagement.

As you can see from Amir’s example, the data doesn’t always give the full story! Therefore it is imperative that we adopt a critical approach to LEA usage and interpretation. 

Some questions you might ask yourself when selecting engagement markers and thresholds for your module or programme and acting on the data include:

  • Who are your students?
    What do you know about your students and their circumstances? What other commitments might they have, and how might these interact with their studies? How might other aspects of their lives impact on how they learn?
  • What do students have to do to achieve (and demonstrate their achievement) of the learning outcomes?
    Is attendance at live sessions essential? Do students need to post in forums or engage with you and their peers?
  • What alternative modes of engagement might exist?
    Are there ways in which students might engage with the learning materials and activities differently from your expectations or intentions? Are there ways they might engage that are not reflected in your engagement markers? What happens if students work on some activities in small groups using one laptop and only one student’s engagement data is captured?
  • Are there checkpoints you could build into the module to help you get a clearer picture of students’ progress?
    The QMPlus progress tracker (also known as activity completion) allows students to mark tasks as complete and lets them and you see their progress through the module. It works best if you try to limit the tracker to essential/key activities though to reduce ‘noise’. Checklists can serve a similar purpose. Weekly formative quizzes allow students to test their understanding of the week’s content and let you see how they are progressing.
  • How will you talk to students about engagement analytics?
    Transparency and clarity is key, so we should be up-front with students about our use of their engagement analytics, what markers we are using and for what purposes as this will help manage expectations for both the student and the educator. We also need to consider how best to approach students if we think they may be at risk so as not to cause additional and unnecessary stress to students. Your institute Learner Engagement leads can provide email templates you can use or adapt if you need to reach out to students.

Learner engagement analytics in FMD

Within FMD, the implementation of the new policy is being led by Dr Jo Elliott (Reader, Learning Design in the Digital Education Studio) and George Borrie (Faculty Education Manager), in collaboration with the following Institute Learner Engagement leads:

BCI: Sergey Krysov and Pia Cronin
Blizard: Andrew Durham and Mic Dessi
Dentistry: Dominic Hurst
IHSE: Ric Khine and Viki Soper
WHRI: Sadani Cooray and Ade Adele
WIPH: Ava Kanyeredzi

Jo is also undertaking a QM Academy Fellowship this year, investigating opportunities for using learning analytics to support students and inform teaching in online learning environments.

Find out more

Check out QM Academy’s resources on learner engagement analytics.

For more information about learner engagement analytics and their use in FMD, contact Jo, George or your institute’s Learner Engagement lead/s. 

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