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Faculty of Medicine and Dentistry

Heart Health Public Education through YouTube

Dr Hafiz Naderi

Heart Health Public Education through YouTube
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  6. Dr Hafiz Naderi: Heart Health Public Education through YouTube

Dr Hafiz Naderi, PhD student at the William Harvey Research Institute and cardiology registrar, started the 'The Heart Doctor' YouTube channel during the pandemic to raise public awareness on heart disease.

The Heart Doctor, a YouTube channel sharing heart care tips, heart health updates and medical news related to lifestyle impacts on cardiovascular wellness, was created by Dr Hafiz Naderi, our final year PhD student at the William Harvey Research Institute and a cardiology registrar.

It all started during the Covid-19 pandemic when Dr Naderi was invited by Medmastery to co-develop and teach an online exclusive course on handheld echocardiography. The course provided guidance in delivering focused bedside echocardiography during the pandemic with the aim of reducing contact time and therefore risk of infection. During the height of the pandemic there were concerns about the effects of the virus on the heart. With that in mind, and drawing on the prior digital education production experience, Dr Naderi launched his YouTube channel in April 2021 to spread public awareness on heart disease.  

In a conversation with us he shared three key tips in delivering digital education:

  • Knowing the audience helps shape the content and tailor it to viewers' levels of knowledge. For example, for echocardiography online course, it is targeted to a more niche audience who have more expert knowledge while YouTube channel caters to the general public. The content and language used in the delivery is different in each case.
  • Being specific with the key message is essential in online delivery. Dr Naderi is mindful that we are constantly bombarded with information on a day-to-day basis. Having a targeted key message in the video is crucial to ensure the message is not lost.
  • It is important to be yourself. Dr Naderi notices that the audience enjoys knowing more about him through his natural conversations and interactions with other experts. Adding some personal elements helps engagement.

Going forward, Dr Naderi hopes to continue promoting the importance of heart health education on his channel by explaining key concepts inspired by his clinical experience. 

Watch The Heart Doctor channel intro

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