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Dr John Robson, MBBS MSc MD FRCGP

John

Honorary Professor

Email: j.robson@qmul.ac.uk

Profile

Previously a GP in east London, I am now Professor of Primary Care (Hon) in the Centre for Primary Care, Wolfson Institute of Population Health, QMUL and clinical lead for the Clinical Effectiveness Group CEG), working with local GP practices and the NE London Integrated Care System to improve disease management in the population of 2.4M people.

I have a particular interest in health services delivery and evidence based and actionable programmes that reduce health inequalities.

Digital transformation is a necessary part of the improvement process but this needs to align with key systems to support not only improvement today, but learning for tomorrow.

The elements of transformation are

  • Choose wisely – evidence based programmes that have clinical and public health impact, are feasible and have system-wide support - and educational programmes to support these
  • Engagement with Commissioners, GPs and other clinically facing stakeholders (eg. In-practice pharmacists)  – and with patients –
  • Actionable – high quality data input, efficient processes eg.  SMS patient contacts; digital risk stratification and other tools. Facilitation and support  for underperforming practices
  • Motivation – Dashboards - how am I driving compared to peers? Targets and incentives that are achievable for ALL participants. Celebration of success.
  • Evaluation and learning from results – learning from what didn’t go so well as much as what went best  -how far did we all come?
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