QMUL and BBC launch major partnership to unlock potential of data

The Data Science Research Partnership will be at the forefront of machine learning in the media industry, helping create a more personal BBC that can inform, educate and entertain in new ways.

The partnership brings together industry experts from across the BBC and world-leading UK data scientists from QMUL and seven other institutions - Universities of Bristol, Manchester, Edinburgh and Surrey, Imperial College London, Ulster University and University College London.

Professor Mark Sandler, from QMUL’s School of Electronic Engineering and Computer Science and Director of qMedia, said: “This partnership has already opened up great opportunities to work with the BBC and with some of the other universities. We are right now working to place QMUL students as interns with BBC News, as well as planning several large grant applications. And it’s going to make a real impact on the BBC’s audiences."

Audience insight

The partnership will also collaborate with media and technology organisations from across the UK, Europe and internationally on a range of projects. These will focus on the following four areas, all combining anonymised BBC data with cutting-edge algorithms and analytics. The aim is to create a body of research, insights and prototypes that can start making a real impact on the BBC and its audiences.

• Understanding audiences: Use data to better understand what audiences want from the BBC, why they want it, and what impact these programmes or services have on them
• Understanding content: Explore what machine learning can teach the BBC about its programmes and services, and what it stands to gain from it
• Curation and personalisation: Create a more personal BBC, designing tools and algorithms to help programme makers with editorial and commissioning decisions
• Content of the future: Design future audience experiences, based on BBC Research and Development’s object-based broadcasting concept, and new forms of data journalism

Reinventing the BBC

Alongside the placements for QMUL students will be a range of educational opportunities to help the BBC and its staff improve the skills they’ll need in a data-driven future. This will include tailored courses ranging from entry-level to advanced, MSc Data Science apprenticeships, and secondments between the BBC and all the research partners.

Matthew Postgate, the BBC’s Chief Technology and Product Officer, said: “The BBC has always been at its best when it combines creativity with technology. As we reinvent the BBC, we can see the opportunities that data and machine learning are opening up for us, our creative talent and our audiences. This partnership will help us break new ground and ensure we continue giving audiences the very best in public service broadcasting well into the future.”

Samantha Chadwick, Head of Partnerships, BBC Research and Development, said: “Machine learning is going to play an increasingly important role in the world. Together with our partners and funding bodies, we want to apply these advances in data science to the media industry, and to make a real difference to people’s lives. The partnership will also address the scarcity of data scientists in the UK, training a new generation of data scientists on real media problems, to create new audience experiences that don’t even exist yet.”