Research Methodology

Module code: BUS007

Credits: 15.0
Semester: SEM2

Contact: Dr Manuela Perrotta

Business and Management research methodologies with different epistemological and methodological perspectives introduce: * Academic literature review to identify interesting questions for quantitative and qualitative research * Data collection/analysis * Consideration of scientific, political and cultural underpinnings * Research topic identification for an independent study * Sensitivity to issues of outcome validity and reliability. Seminars emphasise feedback on the independent research project by using data analysis software (e.g. SPSS) to help with assessments.

Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Practical
Level: 5