Marketing Principles

Module code: BUS136

Credits: 15.0
Semester: SEM1

Contact: Dr Sianne Gordon-Wilson

BUS136 is the first module in marketing and available only for students on the BSc Marketing and Management. BUS136 introduces students the areas of research and practice that need to be understood by every marketing practitioner and researcher: buyer behaviour, market segmentation, marketing strategy, marketing mix management (including pricing, distribution and communication), marketing research and ethics. The module is taught with a mix of big and small group seminars.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 4