Persuasive Strategies in Marketing

Module code: BUS220

Credits: 15.0
Semester: SEM1

Contact: Dr Alexis Wearmouth

This module investigates the theory behind techniques adopted by professionals in marketing, sales, public policy as well as general business negotiation environments in order to change stakeholder behavior and attitudes, influence outcomes, and gain compliance. Students will explore, compare and integrate a variety of theories of persuasion grounded in research from the fields of psychology and marketing.

Connected course(s): UDF DATA
Assessment: 100.0% Examination
Level: 5