Module code: BUS321
Credits: 15.0
Semester: SEM2
Contact: Dr S M A Moin
Prerequisite: There may be additional rules for this module depending on your programme of study. Please consult your School.
This module `Business and Social Approaches to Social Media (SM) -Opportunities and Challenges' examines social media as a platform for social and commercial activities analysing the opportunities and challenges it presents for organisations, marketers, societies and humanity. It seeks to advance the understanding of SM as part of a wider economy where labour, markets and regulatory practises are shifting constantly with convergent technologies. In so doing, it aims to deconstruct the wider economic, social, legal and ethical implications for society.
Connected course(s): UDF DATA
Assessment: 70.0% Coursework, 30.0% Practical
Level: 6
