Social Network Analysis

Module code: BUS346

Credits: 15.0
Semester: SEM2

Contact: Dr Valentin Danchev

The module focuses on the structure and dynamics of a variety of networks (e.g., the World Wide Web, online social networks, collaboration networks). The aim is to uncover the network foundations of innovation, information diffusion, cultural fads, financial crises, and viral marketing. Special emphasis will be placed on the hub-dominated "scale-free"" networks and the ""small-world"" networks showing the ""six degree of separation"" phenomenon. The module will combine current research on social networks with contributions from relevant organisational and sociological literature."

Connected course(s): UDF DATA
Assessment: 75.0% Coursework, 25.0% Examination
Level: 6