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Brand Management

Module code: BUSM026

Credits: 15.0
Semester: SEM2

Contact: Dr Haytham Siala

This module takes a critical approach to Brand Management, reviewing key concepts through case studies. In so doing, it approaches the field of branding through global and comparative perspectives while interrograting key concepts through intercultural vantage points.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7

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