Relationship and Network Marketing

Module code: BUSM096

Credits: 15.0
Semester: SEM1

Contact: Prof Stephan Henneberg

The module Relationship and Network Marketing provides students with an overview of important aspects of business-to-business marketing. For this purpose, students will explore crucial underlying concepts of relationships and networks as well as develop a sense of business marketing practices. The module fosters an understanding of how organisations are embedded in an interdependent net(work) of business exchanges. Using collaborative and cooperative relational management provides firms within such net(work)s with the possibility to mobilise important external resources via business partners.

Connected course(s): UDF DATA
Assessment: 70.0% Examination, 30.0% Coursework
Level: 7