Complex Networks and Innovation

Module code: BUSM132

Credits: 15.0
Semester: SEM2

Contact: Dr Zeynep Gurguc Farooqui

The structure and dynamics of various complex networks (e.g. World Wide Web, online social, intra/interorganisational, im/export trade networks) are examined. A unified theoretical framework to analyse sociologically relevant phenomena exhibiting complex dynamic network structures (e.g. information diffusion, cultural fads, financial crises, and viral marketing) is the aim. Innovation, to uncover the structural foundations of knowledge creation, transfer, sharing, and diffusion in various empirical domains is emphasised from an interdisciplinary perspective by combining current research on complex networks with contributions from relevant organisational and sociological research.

Connected course(s): UDF DATA
Assessment: 75.0% Coursework, 25.0% Examination
Level: 7