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Strategic Marketing

Module code: BUSM208

Credits: 15.0
Semester: SEM2

Contact: Mod Reg Dept Contact - Dept Of Business Management

This module considers, discusses and evaluates the market orientation concepts and processes necessary for gaining sustainable competitive advantage in the marketplace. Emphasis is placed upon identifying key strategic issues, competitive positioning and strategy formulation. Marketing strategies are examined from a strategic perspective with a particular focus on Segementation, Targeting and Positioning, Branding and Relationship marketing strategies.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7

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