Integrated Digital Communications and Campaigning

Module code: BUSM212

Credits: 15.0
Semester: SEM2

Contact: Dr Jie Sheng

The module will provide an appreciative overview of the digital communications landscape and how digital platforms and technologies have/are transformed(-ing) marketing communications and campaigns. Students will learn to leverage digital channels to create an integrated marketing campaign.

Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7