Module code: BUSM228
Credits: 15.0
Semester: SEM3
Contact: Dr Maria Giamouzi
The process of business forecasting involves the study of historical data to discover their underlying tendencies and patterns and the use of this knowledge to project the data into future time periods. This is a challenging task with non-stationarity in data and the impact of external economic factors. The topics covered include simple and multiple regression, time series decomposition and analysis, exponential smoothing, auto-regressive and moving average models, willingness to pay/demand estimation and pricing, dynamic pricing, and quantity-based revenue management.
Connected course(s): UDF DATA
Assessment: 70.0% Coursework, 30.0% Examination
Level: 7
