Marketing Consultancy Dissertation

Module code: BUSM248

Credits: 60.0
Semester: SEM3

Contact: Dr Sayed Elhoushy

This industry-based consultancy project allows students to apply their knowledge and skills to a real-world consulting problem while also developing their professional and practical marketing management skills. This project leverages independent work and is designed for students to carry out a case-based research plan and apply frameworks and theories taught in the programme through formulating a research question, reviewing relevant literature, collecting primary and/or secondary data, analysing, and reporting findings and proposing evidence-based strategies for a specific problem. For the group work element (i.e., group presentation) students will have the opportunity to fill out a peer-assessment form.

Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Practical
Level: 7