Module code: BUSM252
Credits: 15.0
Semester: SEM2
Contact: To Be Confirmed
This module is designed to provide postgraduate students with a comprehensive and critical understanding of AI and big data in marketing. It focuses on integrating real-world scenarios and hands-on experiences to provide students with practical insights. The primary objective is to develop a curriculum that explores the principles, strategies, and practices of AI and big data in the marketing context. Students will explore key concepts, theories, and applications, including the use of AI algorithms, predictive analytics, and automation in marketing processes. The goal is to empower students with the knowledge and skills needed to leverage AI and big data effectively for developing and optimizing marketing strategies.
Connected course(s): UDF DATA
Assessment: 100.0% Coursework
Level: 7
