Module code: BUSM255
Credits: 15.0
Semester: SEM1
Contact: Prof Justin O'Brien
The 20th-century surge in strategy and management consultancy is a pivotal success story in the modern business world. It is therefore crucial for students to grasp strategy and management consulting theories and frameworks. The module will explore theoretical and practical approaches explaining managers' market choices in a networked, globalized, digitized, and competitive environment. It covers contemporary strategies like practice-based, scenario planning, and the importance of strategy processes and business ecosystems. The principles of effective consultancy are also introduced, alongside the barriers to successful intervention. Examining diverse organizational contexts and international markets, the module prepares you for potential consulting roles and as informed consumers of consulting services.
Connected course(s): UDF DATA
Assessment: 80.0% Coursework, 20.0% Examination
Level: 7
