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Experimental corporate social responsibility

Dr Andromachi Athanasopoulou

Reader (Associate Professor) in Organisational Behaviour

Empowering employees to achieve real social and environmental impact

Explore how an experimental approach to corporate social responsibility (CSR) can help companies drive meaningful social and environmental impact. This #SBMInsights brief showcases that empowering employees to adapt CSR initiatives to local contexts rather than enforcing strict uniformity can make CSR initiatives successful. By focusing on adaptability and local stakeholders’ engagement, this brief offers actionable recommendations to enhance CSR effectiveness and create positive outcomes.

Who should read this brief?

Tailored for academics, CSR and sustainability professionals including managers in multinational corporations, CSR consultancy executives, CSR rating agencies, and sustainable investors, this resource offers practical strategies into enhancing CSR effectiveness.

Employees aligning with CSR guidelines, NGOs, and business media will also find valuable perspectives on the adoption of an experimental approach to CSR implementation.

By focusing on empowering employees to implement CSR initiatives suited to local contexts, this resource helps stakeholders drive positive social and environmental outcomes.

 

Experimental corporate social responsibility

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We examine why companies continue to be major contributors to environmental and social problems despite committing increasingly to corporate social responsibility.
— Dr Andromachi Athanasopoulou

About the researchers

Dr Andromachi Athanasopoulou

Andromachi is a Reader (Associate Professor) in Organisational Behaviour at the School of Business & Management, Queen Mary University of London, and an Associate Fellow at the

Saïd Business School, University of Oxford. Her research is centred around how individuals manage their leadership careers, develop leadership skills and make ethically charged and socially responsible decisions, including how these are implemented. She conducts qualitative research.

This research insights brief has been co-authored with:

  • Dr Emilio Marti, Associate Professor, Rotterdam School of Management, Erasmus University
  • Professor David Risi, Professor of Responsible Management at the Bern University of Applied Sciences and a Habilitated Lecturer (Privatdozent) at the University of St. Gallen. 
  • Professor Eva Schlindwein, Professor (tenure track) at Bern University of Applied Sciences and External Lecturer at the Saïd Business School of the University of Oxford

Be the next author

Are you an academic at the School of Business and Management and want to share your research insights in a brief? Email Professor Elena Doldor, Research Impact & Engagement Director, at e.r.doldor@qmul.ac.uk.

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