Skip to main content
School of Business and Management
  1. School of business and management
  2. Research
  3. Research Insights
  4. Sharing time-lapse videos with IVF patients

Sharing time-lapse videos with IVF patients

Dr Manuela Perrotta

Reader in Technology and Organisation Director of the Organisational Processes and Practices Research Group

Sharing time-lapse videos with IVF patients

Discover the pivotal insights of our social science research reshaping the landscape of fertility care. Our latest brief uncovers a critical issue: IVF embryo development videos, cherished by many, often inadvertently cause added anxiety and confusion. We delve into the solution – providing context and timing insights. Join us in transforming the IVF experience for countless patients. It's time for a more informed and compassionate approach.

Who should read this brief?

This research brief is a must-read for all stakeholders in the world of fertility care. Whether you're a dedicated fertility professional, a clinic director, an HFEA representative, or simply someone seeking IVF treatment, this brief is your window into the evolving landscape of patient-centred care. Join us to explore insights that could change the way IVF embryo videos are offered and experienced.

A picture of the front cover of the brief of the PDF.

Sharing time-lapse videos with IVF patients

Download here
In general, patients and partners enjoy receiving the videos and see them as a meaningful record of their IVF experience. However, patients usually watch the video without receiving any explanation from a professional about the content and in a situation where they are unable to ask professionals about what the video shows, typically at home. Most IVF patients do not know how to interpret embryo development or understand what the video means for their particular case and treatment. This can cause patients significant concern and anxiety, which adds to an already emotionally burdening experience.
— Dr Manuela Perrotta

About the researcher

Dr Manuela Perrotta

PhD in Sociology and Social Research from the University of Trento, Italy, specialising in the study of biomedical innovation. Dr Perrotta’s research delves into knowledge production in healthcare organisations, seeking to advance our understanding of social and technological transformations, particularly in the field of fertility care.

This research insights brief has been co-authored with:

  • Dr Alina Geampana, Assistant Professor of Sociology, Department of Sociology, Durham University
  • Dr Josie Hamper, Research Associate in Online Visual Trust, School of Geography and the Environment, University of Oxford

Be the next author

Are you an academic at the School of Business and Management and want to share your research insights in a brief? Email Dr Elena Doldor, Research Impact & Engagement Director, at e.r.doldor@qmul.ac.uk.

Back to top