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Dr S M A Moin

S M A

Reader in Storytelling and Brand Communications, Director of Teaching Associates, Co-Director of BSc Marketing & Management

Email: s.moin@qmul.ac.uk

Profile

Roles:

Biography:

Dr S M A Moin is a Reader (Associate Professor) in Storytelling and Brand Communications at Queen Mary University of London. He is an interdisciplinary researcher and a published author in brand storytelling, strategy, leadership and creativity & innovation. He regularly reviews for several academic journals. He has earned an MBA from the University of Strathclyde and a PhD from the University of Nottingham. In addition, he has completed several executive educations in leadership, management, creativity and entrepreneurship from the University of Oxford, University of Cambridge and Harvard University.

Before his move into academia, Moin worked in several industries, including the military (Navy), media, publishing, and financial services. As a management consultant, he has advised various companies, worked for the world’s largest international newspaper and was part of a $4 billion international subsea project named SME-4. He has also served as an LEA Governor of the London Borough of Hounslow and taught in the UK further education sector and armed forces training institutions. Before joining Queen Mary University of London in 2022, Moin worked as the Associate Head of Research and Scholarship, University Ethics Lead and Vice-Chair of the Research, Scholarship and Ethics Panel at Coventry University London. He is a Senior Fellow of Advance HE and a Fellow of the Chartered Management Institute.

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