Profile
Roles
- Senior Lecturer (Associate Professor) in Marketing
- Programme Co-Director of MSc Marketing and Digital Communications
- EDI Co-Lead for the School of Business and Management
Biography
Dr. Haytham Siala is an Senior Lecturer (Associate Professor) at Queen Mary University of London, specializing in Digital Marketing and Analytics, Technology Enhanced Learning, Digital Healthcare and Digital Well-Being. Dr. Siala holds a PhD in Information Systems from Brunel University, UK, where he studied cultural influences on consumer behavior in electronic commerce. Over his career, he has held different academic and leadership positions at institutions such as Newcastle University, University of Surrey and Cranfield School of Management. where he has contributed to the academic community as a researcher, programme director, and action learning facilitator. Dr. Siala has a strong background in interdisciplinary research and teaching, with a particular focus on digital and social media marketing, brand management and the role of technology and AI in education and healthcare. He is the Programme Co-Director for the MSc in Marketing and Digital Communications. His research spans topics including brand management and nation branding, consumer-based brand equity, technology enhanced learning and the responsible use of AI in digital healthcare. He has published in high-quality journals, including Social Science & Medicine, Journal of Business Ethics; Journal of Business Research, Information, Technology & People, among others.
Teaching
Postgraduate:
- BUSM026: Brand Management
- BUSM098: Research Methods in Marketing
Haytham is a Senior Fellow of the Higher Education Academy.
Research
Research Interests:
Research Interests
- Digital and Social Media Marketing
- Information Systems
- Brand Management
- Nation Branding
- Technostress and Digital Well-being
- Responsible Use of AI in Healthcare
- Technology-Enhanced Learning
Centre and Group Membership
MINDS (Marketing Insights & Digital Societies)
Publications
Siala, H., & Wang, Y. (2022). SHIFTing artificial intelligence to be responsible in healthcare: A systematic review. Social Science & Medicine, 296, 114782.
Siala, H., Kutsch, E., & Jagger, S. (2020). Cultural influences moderating learners’ adoption of serious 3D games for managerial learning. Information Technology & People, 33(2), 424-455.
Jagger, S., Siala, H., & Sloan, D. (2016). It's all in the game: A 3D learning model for business ethics. Journal of business ethics, 137, 383-403.
Çifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S., & Siala, H. (2016). A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands. Journal of Business Research, 69(9), 3740-3747.
Supervision
Dr Siala welcomes enquiries from prospective doctoral students with an interest in:
- Digital and Social Media Marketing
- Information Systems
- Brand Management
- Nation Branding
- Technostress and Digital Well-being
- Responsible Use of AI in Healthcare
- Technology-Enhanced Learning
Public Engagement
Haytham is an active member of multiple editorial boards such as International Journal of Information Management and has chaired and presented at international conferences on digital health such as International Conference on Digital Health and Medical Analytics and the International Conference on Information Systems (ICIS). His contributions to the field are complemented by his role as an ad hoc reviewer for high-impact journals and conferences such as Social Science & Medicine, Long Range Planning, Information Systems Frontiers, Information, Technology & People, Technology Forecasting and Social Change, Journal of Business Ethics, and the International Conference on Information Systems (ICIS), amongst others.
