Dr Mina Tajvidi
Co-Director of MSc Marketing Programme; Senior Lecturer in Marketing
Email: m.tajvidi@qmul.ac.uk
Room Number: Room 4.02, Francis Bancroft Building, Mile End Campus
Profile
Roles:
- Co-Director of MSc Marketing Programme
- Senior Lecturer in Marketing
- Member of The Marketing Insights & Digital Societies (MINDS) research group
- Member of the Department of Marketing
Biography:
Dr. Mina Tajvidi is a Senior Lecturer (Associate Professor) in Marketing at the School of Business and Management, Queen Mary University of London. Before joining Queen Mary, Mina worked as a Lecturer in Digital Marketing at Newcastle University London. Her research primarily focuses on service marketing, particularly value co-creation and digital marketing strategies. Additionally, her work has expanded to include emerging technologies, with a special interest in Artificial Intelligence (AI). A key area of her current research involves exploring responsible AI applications in service and sustainable marketing.
Dr. Tajvidi's co-authored publications integrate marketing theories with insights from information systems and sociology, enriching the marketing domain. These works contribute to the field by providing a distinct viewpoint for comprehending complex phenomena and addressing grand challenges. Her works has received recognition from both academic and practitioner communities, being published in top-tier journals and leading to invitations for her to be a keynote speaker. Her research endeavors in Responsible AI have significantly contributed to establishing strong connections with key industry players.
Her research has been published in leading journals, including the British Journal of Management, Annals of Tourism Research, Industrial Marketing Management, European Journal of Marketing, Journal of Business Ethics, and Journal of Business Research. Additionally, Mina has published a research book entitled “Product Development Strategy, Innovation Capacity, and Entrepreneurial Firm Performance in High-Tech SMEs” with Palgrave MacMillan.
Key Grants and Projects
Throughout her academic career, Dr. Mina Tajvidi has secured various key grants and funding for research projects, including:
- 2023: Queen Mary University of London, Seed-Corn Fund, £4,000
- 2020: Newcastle University, Internationalising Fund, £2,450
- 2019: Newcastle University, Business School Funding, £2,000
- 2018: Swansea i-Lab, Research Funding, School of Management, Swansea University, £2,000
- 2017: EU and Government Network Fund, Accelerate: Health Technology Centre – Innovation Management (2017-2021), £120,000
- 2017: Emerging Markets Research Fund (EMaRC), School of Management, Swansea University, £1,200
- 2016: Swansea University, Business School Funding, £3,000
- 2014: WAIB Helping Hands Fund for Best Paper at the AIB Conference, $500
Keynote speaker
Dr Tajvidi has delivered keynote speeches at conferences and international events.
The latest event is:
- Keynote speaker at the Tianjin AI Forum, The Risk of AI: Disinformation, 2023, China
Awards and Professional Qualifications:
- Global Women in Marketing Awards: Recognized in the Marketing Scientists category for Marketing Research and Education, November 2023.
- Best Impact Paper Award, 2024: International Conference of Marketing, Strategy & Policy (MSP).
- Top Cited Article (2021-2022): "Towards an Understanding of Privacy Management Architecture in Big Data: An Experimental Research," British Journal of Management.
- Top Cited Article (2022-2023): "Social Bots and the Spread of Disinformation in Social Media: The Challenges of Artificial Intelligence," British Journal of Management.
- Inspiring Woman of the Year, 2019: Swansea University, UK.
- PGCert HE, The Higher Education Academy (HEA): Fellowship with Honors; Distinction.