Dr Yasmin Ibrahim is an author and Professor of Digital Economy and Culture, renowned for her extensive writings on new media technologies and their effect on humanity. Her scholarly contributions have significantly shaped our understanding of these fields.

Dr Ibrahim serves on numerous editorial boards, including the esteemed board for Sociology. She has been a diligent reviewer for EU funding bodies and has offered her expertise as a reviewer for the Qatar National Research Fund (QNRF) for many years. Her influential work has graced the pages of leading journals such as Ethnicities, Gender, Work and Organization, New Technology, Work and Employment, Environment and Planning D: Society and Space, Continuum, The British Journal of Psychiatry, and Transcultural Psychiatry, as well as the Journal of Marketing Management. Additionally, she is the convenor for Borderlines, an interdisciplinary research cluster within the school. She has significantly contributed to Equality and Inclusion initiatives at both the School and College levels. She is also a co-founder of Storytelling Unboxed at Queen Mary University of London. Currently, she is serving as Deputy Dean for School of Business and Management.

Moin is an interdisciplinary researcher and a published author, weaving his expertise through the threads of brand storytelling, creativity, innovation, leadership, and strategy. His journey commenced with a fifteen-year service in the Bangladesh Navy, where he was promoted to the rank of Lieutenant Commander before choosing to retire and set sail towards new horizons.

His voyage then led him to the vibrant shores of the United Kingdom, where he immersed himself in the dynamic worlds of media, publishing, and financial services for a decade. As a management consultant, Moin’s counsel was sought by many organisations. He had the opportunity to work for the world’s largest international newspaper and contribute to an international subsea project valued at $4 billion. Furthermore, for his dedication to teaching and learning, he worked as a LEA Governor of the London Borough of Hounslow.

Continuing his journey as a seeker of knowledge and transformation, he embarked on yet another quest – this time into the sacred hallways of academia. Today, he serves as a Reader (Associate Professor) in Storytelling and Brand Communication at the Queen Mary University of London, which was built on the foundations of several institutions with a longstanding legacy of contributing to knowledge for nine hundred years. This university gives him an excellent opportunity to inspire and shape the minds of future leaders, turning his classroom into a place of learning and a playground of ideas co-created by the next generation of innovators passionate about making a difference in the world. His prior academic roles include Associate Head of Research and Scholarship, University Ethics Lead, and Vice-Chair of the Research, Scholarship, and Ethics Panel at Coventry University London.

Moin is a Senior Fellow of the UK Higher Education Academy and a Fellow of the Chartered Management Institute. He contributes to scholarly discourse as an author and reviewer for several academic journals. His educational journey is depicted by his MBA from the University of Strathclyde and his PhD in Management from the University of Nottingham. His continuous development quest includes seeking knowledge through leadership, management, creativity, and entrepreneurship courses from the Universities of Oxford, Cambridge, and Harvard. He was also trained at the US Defense Institute of International Legal Studies, the US Navy Atlantic Command, and the US Coast Guard’s Leadership & Quality Institute and Command & Operations School.