Hyperlinks allow users to navigate around our webpages and find the correct information. They need to be clear, up to date and accessible.
There are three main types of hyperlink on T4. You can learn more about the content types to use in the 'Signposting' section of a Content Type Directory.
These should be used when you are linking to another webpage on T4. Linking to a page this way will mean that if it moves, or its name changes, the link will still work.
This type of link is used when linking to a specific piece of content on T4, not an entire T4 webpage. The most common examples of this are news stories and staff profiles, as on T4 these are content items rather than traditional webpages.
This type of link should only be used when linking to external webpages that are not housed on T4. This will usually mean webpages not related to Queen Mary.
Anchor links are often not the most accessible way to navigate through a webpage, so we recommend you use alternative T4 content types, such as tabs or reveal more items.
When hyperlinking copy on your webpage, it is important that you make the hyperlinked text descriptive. This means it should describe the link's location, rather than say something generic like 'click here'.
Don’t say - ‘We’re a Russell Group university. To find out more click here.’
Do say - ‘We’re a Russell Group university.’