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  3. URL guidance

URL guidance

Best practice guidance for those wishing to create a custom URL within T4. This includes advice around wording and format, as well as best practice examples.

Your URL needs to be easy to read, understand and share. This will help users navigate your webpages, and also boost your search engine optimisation (SEO), making the webpage easier for your audience to discover.

When choosing a custom URL for your website, it is important to think about two things - 

  • The words you use in your URL
  • How you format your URL

Wording

  1. Make sure your URL contains the key words in your webpage title, and leave out words which don’t add any additional meaning (for example, leave out article words like ‘a’, ‘an’ or ‘the’).
  2. Use words rather an acronyms where possible, unless the acronym is well-known to our audiences (for example, you would write out ‘/civic-university-agreement/‘ rather than use ‘cua’)

Format

  1. Make sure your URLs are entirely lower case, even if you would ordinarily capitalise the words being used (for example, when referring to the name of the university or a particular department).
  2. Use dashes to separate the words in your URL, as this makes it easier to read. Make sure to use dashes rather than underscores, because underscores are not recognised by search engines.

Best practice examples

Here are some example webpages, as well as what the URL should look like if you follow our best practice rules. 

  • 'The Queen Mary Education Approach’ would be /queen-mary-education-approach/
  • 'Explore our campuses’ would be /explore-our-campuses/
  • 'Why study a postgraduate degree?’ would be /why-study-postgraduate-degree/
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