Queen Mary University of London’s Dr Sevil Yesiloglu, a senior lecturer in Marketing, has co-authored a significant new publication titled ‘Advertising in the Digital Age: Theories and Practices’.
The book, co-written with Dr Joyce Costello, a senior lecturer at Cardiff Metropolitan University, delves into the rapidly evolving landscape of online advertising and offers a comprehensive guide to understanding how modern advertising techniques are reshaping consumer engagement.
In ‘Advertising in the Digital Age’, Yesiloglu and Costello explore the profound changes that digital advancements have brought to the advertising industry. From the integration of big data and artificial intelligence to the rising influence of social media and real-time advertising, this book covers a broad spectrum of topics that are crucial for anyone looking to understand or enter the field of digital media.
The book is structured to guide readers through the complexities of modern advertising, with chapters dedicated to topics such as measuring engagement, the role of co-creation in advertising, and the ethical concerns surrounding online harms and influencer marketing. It also addresses emerging technologies, such as virtual and augmented reality, that are pushing the boundaries of how brands interact with consumers.
“Advertising is ubiquitous in our daily lives,” said Dr. Yesiloglu. “Our goal with this book is to provide readers with a thorough understanding of the digital media environment and to bridge the gap between theory and practice in this dynamic field. Whether you are a student, educator, or practitioner, this book offers valuable insights into how advertising operates in the digital age.”
‘Advertising in the Digital Age’ is poised to become an essential text for courses in advertising, digital media, and communication, offering readers a clear picture of the current state of the promotional media industries and a look ahead at the future trends that will shape them.
The book is now available for purchase and will serve as a vital resource for both academic and professional audiences looking to navigate the ever-changing world of digital advertising.
‘Advertising in the Digital Age’ is available in hardback, paperback and eBook formats from publisher Sage Publications Ltd
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